How To Create The Single Product Per Page Setup (SPP)

Understanding Sections And The SPP Setup

If your knowledge of how sections work and how you should set them up correctly is not the best, have a read of our Actinic sections tutorial before reading this tutorial. This will provide you with the fundamental information you require and ensure that you setup your sections to adopt the SPP approach in the best possible way.

Googlebase And Improved Search Engine Optimisation (SEO)

Over the past few years providing each product with a page of its own has become more popular, there are two main reasons for this - Googlebase and much improved SEO. Google's free shopping portal, specifies that each product must have exist on a page of its own. This means that when a user chooses to go see one of your products, they will be presented with only that product on screen.

With more and more websites springing up, competition on search terms is at an all time high and this is the second reason why the SPP setup has become the 'norm'. If you try to market one page towards one product, it is far easier to be successful than trying to market one page towards multiple products, as the key SEO (marketing) elements on the page are focused solely towards the one product. As you have less products on a page, you have less product images to be downloaded, so this opens up the possibility to have larger, more crisp images as there is only ever one image to download per page.

How Do We Implement the SPP Approach?

In the 'Hard Back Books' TLS section on the left hand side of the below image, you can see it contains 4 products. To convert that section to adopt an SPP approach would mean creating a sub-section for each of those 4 products and then dragging the product into it's newly created sub-section. You can see this illustrated on the right hand side of the image.

SPP Explained

That is SPP setup in a nutshell, one product per page or one product per section in Actinic terms. A perfect example of a website using the SPP setup is Byretech. Their Shower Curtain Rails page presents visitors with a thumbnail of all products available, along with with the price. Scroll through the thumbnails, find a product you like the look of and click on it, the page you are taken to is devoted solely to marketing that one product. There is a couple of ways to implement the SPP setup, however the above is the best, quickest and most efficient method and therefore I will not explain any of the others.

Should All Products Be Setup Using The SPP Method?

It is important to be aware that not all products should be setup using the SPP method, as they do not all offer themselves to be marketed in this way. If you would be struggling to find 70-80 words to describe a product, chances are it should not exist on its own page. A typical example could be a printer cartridge company, after you had selected your printer model, it would be sensible to have all cartridge options on one page. Likewise if you visited a spare parts website for your washing machine, it is much better to see all products together on one page, so you can scroll and compare information. 95% of products should adopt the SPP approach.

Key Points To Remember

Extra Tips & Tricks When Managing Sections In Actinic

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